This is what we have designed for our magazine advert for Here We Go Again. Unlike some of the conventional music advertisements which mainly focus on the image of the artist and good reviews from various critics to sell their product, we decided to go with a simpler but bold idea.
We chose this close up picture as it's more attention grabbing than the full body shots. The idea of the black bar covering his eyes was inspired by an image in the media magazine of A Prophet, the mystery added to the character corresponded well to the theme of identity that was discussed in the article. We thought this was well suited to the theme of our music (mod) and added an 'X' factor to our character, indicating it can be anyone listening to our music. Originally we had the background in colour but we decided it stood out more in black and white with only the tie in colour.
Here are the comments we received:
'The review and band logo and the name of the album's positions are well balanced.'
'Good idea of corresponding the art work of Out Now with Here We Go Again.'
'Looks like he is wearing the band logo as a badge on his shirt, low key but attention grabbing promotional strategy'
'One review makes a strong statement, it delivers the message without too much fuss.'
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