MASSIVE CHANGE!

We have decided to change our music video's basic plot, and editing. Rather than use quick multiple shots and a rockstar dream thing, we decided to use a daydreams related to JD's daydreams in the television show Scrubs:







When he drifts off to his day dreams there is normally a distinctive noise and flash of a blank screen, to make sure the audience know he is daydreaming.
The storyline will be about a man living his boring, mundane life. When certain things happen to him such as teenagers/yobs on the bus giving him trouble, he will go off in a daydream, and in that day dream he imagines what he would like to do (in this case it would be shouting at them and standing up for himself) when he reverts back to real life he doesn't do anything and just takes it. This happens throughout the day with different problems.

Overall we feel that this would be much easier to film than the rock star idea in terms of props, locations and actors. The idea of a regular guy who is having a terrible day at work, and has been unhappy with life for a long time finally breaks down in the office would also be far easier for our target audience to relate to (less ambitious and more common than being a rock star). We would use the difficulties he faces at work to add humour to the video, as we intend to make a part comedy music video.

TARGET AUDIENCE

We talked about similar bands to Evanfly and discussed their target audience.

We decided it was best to play the song to people from different age groups and ask them what do they think of the song, what bands does it remind them of, and who would the target audience be.

We summarized the feedback we got from the interviews and concluded that the style of the band is similar to the Jam, and our audience would range from teenagers to middle age music lovers.

Actor-change of plans

The person who we originally cast as our main character has changed his mind and decided he cannot take part due to time limitations. So, we have thought of possible replacements. It can either be Jake ( group member) or one of our dads. We are also considering using a female character instead, which would be one of ours mums. This could possibly add humour to the video. We will update you when we have made a decision!

Digipak drafts

We sketched a few drafts of our possible Digipak cover:

Possible actors and locations

Actor choice: We originally thought about using Charlotte's stepdad Dale, as he is in his 40s, which is around the age of our target audience. He is also the guitarist in a local Burnham band called the Ginger Hitlas. We thought this is useful as we could use some of the footages from his gigs in our video to represent his rockstar dream.

We also thought about using Charlotte's brother, who is 12 years old. We thought it would make the video more humorous to have a child representing a grown up, similar media products such as the School of Comedy.

We have spoken to both of them and they have agreed to be in the video.

As for location, we thought about using One of our houses for the main characters house and an office. One is an office in a back garden (Coco's house), Jazmin's studio, Charlotte's music room and the other one is shickle shoes (Coco's workplace) and Jake's dirty room.

Digipak

SOOO, first we decided to research similar bands to Evanfly, and there Digipaks and advertisements.

Green day, we liked this idea of split screen because it is similar to ours in the way that although these two men are different they

are kinda the same because they are nimrods. We'll use this idea for our Digipak as it link to our storyline with the idea of a split life.

Oasis: we liked the background of this Digipak, it's down-to-earth and easy to relate to every day life, which is what we want for our music video. Also, the fact that it has the band name Oasis on the cover. It reinforces the band image therefore makes it memorable to the audience. This is similar to the Evanfly album we have, which has their designed Evanfly logo on the cover, and a picture of the band in the streets.

The Dandy Warhols:

We thought about having one strong image on the cover, which has no direct relation to the song, but it's memorable to the audience.

They also have their band name written right across most of their albums. They tend to use the same font so it appears as a brand name rather than just a music band. The fans would also recognize the band straight away. This repetition of a strong brand image is what we want for our Digipak.

A change

INSTEAD of using a reverse effect to give a strange physiological effect to our piece, we have decided to use multiple repeat shots(similar to the xx's islands) with slight changes to show the mundane repetition of his life. The dream sequences at the chorus will still stay the same. Only the verses will be affected by this decision.

The reason for this change was for many reasons. One, we felt using multiple shots matched the tempo of the song better than reversing everything. Secondly, it is much easier to understand the storyline, and finally it contrasts from his reality life to his dream as his dream would not be a repetition. Also, reversing didn't have a strong effect within normal activities .

TEST

We did some test filming for some of the techniques we decided to use for our music video:

1st: We filmed Jake closing a door, then reversed it on Final Pro which made it looked like he was opening it. However it didn't have a strong effect.

we also used the similar technique with him walking down the corridor, picking the 'wet floor' sign up etc, the finished video didn't look any different to how it would have looked with no reverse effect.

At the end we tried the reverse effect with a prop: scarf. It made the reverse effect more obvious. However this exercise has made us rethink about our filming ideas.

IDEA PITCH

We presented our blog to the class today and got feedbacks from other media groups. Here are the comments:

• Good ideas, confident pitch, lots of information, blog colours very vibrant and original.
• Exellent and unique and creative concept.
• Storyline of the music video sounds appealing.
• Relevant research into similar videos, ideas and experimenting different camera use and similar bands.
• Lots of information about influences.
• Good details about copyright permission.

Suggestions for improvement:

• include planing and film exercises (e.g split screen).
• Add treatment for secure target audience.
• Cut down ideas as it would be difficult to use all of them in the video.
• Add sketches of storyboard, digipack and magazine adverts.
• More research into the promotion of the video.

We also took ideas from other people's blog which were very well presented:

INSPIRATION

As inspired by the music and lyrics of Here We Go Again, we decided to have a charater who would appear to be an average middle age man stuck in a 9 to 5 job and has the same rountine every single day, however there's a rockstar inside of him dying to come out and embrace life.

We want to mix his real life and dream life on screen to show his frustration and confusion. We came up with many different ideas of how to present this dilemma. Here are some of them:

1st: to have two scenes happening at the same time on one screen so the drastic difference of his rockstar dream life and his reality can be on clear display. This is an example of how it can be done:

2nd: 10 second at the start to show his set rountine for the day, then repeat throughout the video making small variations every time. This shows his boredom and frustration of his own life. (Similar video: XX- Islands)

3rd: start the video at the end of the day where he goes to bed, then the video rewinds his whole day by reversing all motions (as seen in Coldplay-The Scientist), it ends by him waking up to the day with his alarm going off in the background (could relate to the last lyric:' here we go again...') signifies repetition of his boring life.